Hollywood glitz and glamour in the heart of Melbourne

    After three years of planning and heart-pounding anticipation, the all-new Audi and Maserati showrooms were unveiled to the world last month. And it was certainly worth the wait! Located in the heart of Melbourne, the showrooms deliver all the glitz you would expect on the red carpet in Hollywood. The flashy five-level purpose-built podium is now the largest and most technologically innovative showroom in Australia. And the name behind the showrooms’ state-of-the-art technology? Urban Intelligence. The Zagame Group and PDG came together to revamp the distinctive Swanston Street building – jointly appointing Urban Intelligence as their preferred technology solutions provider. With 50 vehicles on display, valet parking and panoramic lifts, the showrooms are designed to deliver exceptional customer experiences at every turn. So when Urban Intelligence was asked to create a cutting-edge technological environment to match, we had an exciting challenge ahead. And today, after a year of close collaboration and hard work, the building’s state-of-the-art multimedia experience is everything our client had hope for. According to Adrian Zagame, Director of Zagame Automotive:
    ‘Urban Intelligence lived up to our expectations on every level. The team was open and transparent throughout the project and nothing was too hard or too complex. We would recommend them to anyone serious about delivering a flawless brand experience.’
    With arresting visual impact, full-scale automation and push-button interactivity, Urban Intelligences engineered a cost-effective solution that’s also scalable and insanely easy to use. Here are just some of the solutions we designed:
    • High Definition Video Walls displaying emotive brand messages
    • Power walls dedicated to life-size virtual vehicle customisation
    • Intuitive tablet control of entire facility
    • Distributed audio (i.e. background music)
    • Wireless presentations and communications
    • PlayStation console integration

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    Digital Signage Magazine cf_AudiMelb_05431 cf_AudiMelb_03401 cf_AudiMelb_04271 cf_AudiMelb_05191 Please contact us to learn more about this project and how we can enhance the experience in your environment.
    December 14, 2014|Categories: Project Insight - Commercial   |